When considering lifestyle changes, it’s tempting to think of them as temporary. And the lasting change is it’s hard to achieve through sheer willpower alone. Over time, enforcing rigid ‘rules’ often leads to slip-ups, frustration and return to your old habits.

We want you to step away from the willpower paradigm and consider our alternative plan. Knowledge, understanding and education are true foundations to life-long changes.

Rather than prescribing a set of strict rules, we explain how specific lifestyle changes influence your health. Here you will find a balanced and flexible approach to help you to make an educated choice.

We want you to discover nutrition and lifestyle changes that work long-term. Implement what you can joyfully live with. Because your newly discovered habits need not stop when you fall pregnant. They need not stop when you have a baby.

If you find your chosen path difficult to maintain, return here for renewed inspiration or try out another healthy alternative that fits your evolving needs.